Client: DAY Architectural
Date completed: 2019
Photography: DAY ID
Space making for content creation.
As the digital landscape continually shifts, retailers are needing to stay ahead of their competitors through ever changing means. For FootAsylum that means a content creation center where they can take control of their output for social media, in store activations and web promotions.
Working with DAY architectural and interiors we created a wayfinding system that combined their new interiors plan with the pre existing warehouse signage. This 'Faux History' disappeared around corners, through walls and across multiple surfaces.
The hand painted graphics use industrially inspired forms that create a striking base that shifts, dependant on how each studio and meeting space is being used.