Space making for content creation. 

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As the digital landscape continually shifts, retailers are needing to stay ahead of their competitors through ever changing means. For FootAsylum that means a content creation center where they can take control of their output for social media, in store activations and web promotions.

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Working with DAY architectural and interiors we created a wayfinding system that combined their new interiors plan with the pre existing warehouse signage. This 'Faux History' disappeared around corners, through walls and across multiple surfaces.

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The hand painted graphics use industrially inspired forms that create a striking base that shifts, dependant on how each studio and meeting space is being used.

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